I’m a design leader who balances big-picture vision with a commitment to craft—fostering strong teams and collaboration to create impactful, lasting experiences.
I’m a design leader who balances big-picture vision with a deep focus on craft, clarity, and collaboration. I foster trust and open communication, aligning individual growth with broader team and company goals to create a strong, supportive team culture. My approach to design is purpose-driven and adaptable—prioritizing simplicity, thoughtful detail, and meaningful brand experiences that connect and last.
I lead with an approachable yet professional style that aims to foster trust and fluid communication. My approach is rooted in setting a clear big-picture vision while establishing transparent goals and expectations—both at the collective team level and for individuals. I strive to create an environment where designers feel supported, valued, and motivated to do their best work as I believe that the success and growth of the people I work with is just as important as the success of the business.
Collaboration is key. I work to build a team culture that is open and communicative, where skill and knowledge sharing is encouraged. On an individual level, I prioritize aligning personal strengths, goals, and aspirations with broader team and company goals and intiatives. This same philosophy extends to cross-functional partnerships—I aim to be a trusted, collaborative partner who brings a strong brand and design perspective to the table.
I'm a firm believer in the power of brand. To me, brand is more than aesthetics; it’s a strategic asset that requires company-wide buy-in to be truly impactful. I see my role as not just leading design but advocating for brand thinking at every level to help shape a cohesive and meaningful brand experience.
I believe great design is a balance of craft, clarity, and purpose. Every project starts with understanding its function—what message it needs to convey, who it’s for, and how it fits into the bigger picture. Design isn’t just about aesthetics; it’s about creating meaningful experiences that serve a purpose and leave a lasting impression.
Simplicity is at the core of my design philosophy. It enhances usability and allows for flexibility, ensuring designs can evolve alongside the brand and its audience. This doesn’t mean sacrificing impact—I believe using thoughtful, engaging details where they matter most create moments that elevate an experience without adding unnecessary complexity.
No matter the purpose or medium of the project at hand, I focus on creating work that is sophisticated, adaptable, and emotionally resonant. I believe strong design isn’t just about how something looks—it’s about how it functions, how it feels, and ultimately, how it connects with people in a meaningful way.
Born and raised in Southwestern Pennsylvania, my creative journey started with an interest in architecture and industrial design while studying in Pittsburgh. That path eventually led me to graphic design, where I discovered my passion for shaping brand and digital experiences. Moving to the Bay Area in 2012 broadened my perspective, giving me the opportunity to work across marketing and product design, shaping how I think about brands holistically—balancing strategy, storytelling, and functionality to create meaningful and lasting experiences.
Outside of work, I find inspiration in travel, whether exploring internationally or road-tripping with my wife and our two dogs. I also enjoy photography, playing golf, and having side projects that allow me to explore different aspects of design and creativity beyond my day-to-day work.