I’m an Oakland-based design leader open to full-time opportunities.
My background spans brand identity, digital experiences, and design systems. I’ve led teams and worked hands-on to shape culture, experiences, and long-term direction.
My approach centers on clarity, collaboration, and strong systems. I lead with an approachable, grounded style rooted in trust and open communication, and I focus on creating environments where teams can do their best work. I balance big-picture vision with hands-on understanding, helping ideas move from strategy to execution with intention. I see brand as something shaped across the entire organization—and most powerful when it’s treated as a shared, strategic asset.
Design Leadership & Team Building
Mentorship, Coaching, & Career Development
Cross-Functional Partnership & Stakeholder Alignment
Creative Direction, Vision Setting, & Design Advocacy
Brand Identity & Visual Systems
Brand Evolution & Multi-Touchpoint Consistency
Design Systems & Standards
Narrative, Messaging, & Creative Alignment
UX & UI Design (Web & Mobile)
Design Systems & Component Libraries
Prototyping & Interaction Design
User-Centered, System-Minded Product Thinking
Figma
Adobe Creative Suite
Webflow
AI Tools (ChatGPT, Midjourney, Claude)
Various Collaboration & Project Management Tools
I grew up in southwestern Pennsylvania and studied design in Pittsburgh, where an early interest in architecture and industrial design eventually led me to graphic design. That path sparked my interest in how brands and digital experiences come together to shape how people engage with products and ideas.
After moving to the Bay Area in 2012, I worked across marketing and product design, which broadened how I think about brand—less as a surface-level layer and more as something shaped by strategy, storytelling, and function working together.
Outside of work, I enjoy traveling—both internationally and on road trips with my wife and our two dogs. I also spend time on photography, golf, and side projects that let me explore creativity beyond my day-to-day work.